PURPOSE & IMPACT ON ORGANIZATION
-Support the Brand Flagship Senior Manager in managing a high-volume, strategically positioned store
-Represent the adidas brand and product in the most impactful way
-Lead the team within a designated area of the Flagship Store to deliver outstanding consumer experience and maintain high operational and brand standards
-Collaborate with Market and Global teams to implement the strategic direction of the Brand Flagship concept
DRIVING BRAND EXPERIENCE
-Amplify the Brand with every decision and action
-Ensure event and Visual Merchandising execution at the highest standards
-Fuel Brand passion within the team
-Embody and support retail skills that reflect the Brand
DRIVING STORE PROFITABILITY
-Meet or exceed store sales and profit targets
-Manage resources within the designated area to deliver a leading shopping experience
-Ensure proper execution of policies, procedures, initiatives, and directives
KEY ACCOUNTABILITIES
-Deliver exceptional consumer experience tailored to the Brand Flagship
-Foster a positive, consumer-centered, authentic, and active store culture
-Understand the strategic importance of the Brand Flagship and support brand advocacy
-Provide input to the Senior Manager for feedback to departments and global teams
-Coach associates to drive sales and meet KPIs
-Support hiring, development, and performance of high-performing employees
-Foster collaboration with global and Market Retail teams
-Provide feedback on programs, initiatives, and store needs
-Communicate product and operational needs to the Senior Manager
-Act as Brand ambassador in the local community
-Ensure consistent implementation of global programs and strategies
-Support performance management, succession planning, recruiting, and development activities
-Promote a high-performance culture with clear expectations and accountability
-Support training and execution across business, operations, sales/service, and visual merchandising
-Coordinate with Regional Trainer to ensure Retail Standards training
-Complete all record keeping for applicants, hires, payroll, appraisals, disciplinary actions, and terminations
KNOWLEDGE, SKILLS & ABILITIES
-Strong financial acumen and ability to influence outcomes
-Critical thinking and creative problem-solving skills
-Effective response to sensitive inquiries or complaints
-Sound judgment in resolving problems aligned with standards and policies
-Strong leadership, interpersonal, and communication skills
-Ability to collaborate and influence across departments and levels
-Comfortable in a matrix organisation
-Thrives under ambiguity and advocates for change
-Open to feedback and maintains composure under stress
-Passion for the adidas brand and sport
-Proficient in MS Office (Outlook, Excel, Word, PowerPoint) and other software (Internet, POS Systems)
QUALIFICATIONS
-Demonstrated business management skills with P&L ownership (min £8M), franchise leadership, or comparable experience
-5 years of fashion retail management experience with a leading global brand
-Leadership role in a branded organisation focused on brand experience
-Minimum 5 years of relevant market experience with a high street leader
-Successful leadership of a team of 40+ people
-Fluent in English (speaking, reading, writing); fluency in another language highly desirable
